When it comes to luxury packaging boxes, users' brand awareness is determined by the appearance design of luxury packaging boxes selected by general products. Think about it, Starbucks boxes and cups can be instantly identified almost anywhere in the world. It's like when you see a Tiffany (Tiffany) blue jewelry box, you can immediately know what is inside.
When you plan to increase product awareness through luxury packaging boxes, it is very important to take some time to decide which packaging style suits your brand.
A company can have many brands, but each brand has a different positioning and unique brand image. Determining the design style of luxury packaging boxes through the brand concept and brand image is the most important factor to improve user awareness of the product. One.
For example, the Tiffany brand has always been based on love, beauty, romance and dreams. It satisfies women's fantasies and desires with full of official beauty and soft and delicate sensibility. Its product design has never catered to short-lived aesthetic trends, and has always maintained an elegant posture in its design. Therefore, the brand color is blue, which is the color of robin eggs, which symbolizes happiness and contentment. Because blue is the happiest color in Tiffany's heart. Using brand colors in their jewelry boxes can also better allow customers to recognize your brand.
It is like the French luxury brand Chanel (Chanel), which has always been famous for its elegant and concise brand image. Its elegant and concise brand image is not only applied to its clothing design, but also continues its brand image in its luxury packaging design. The color matching of its most classic hair extension packaging box uses two colors, black and white. These two color combinations also symbolize authority, elegance, low-key, and simplicity. Paired with indifferent and innocent white camellia accessories, the brand image of Chanel is vividly expressed.
The user's brand awareness is mostly determined by the design of the luxury packaging box. The brand concept and brand image displayed in the packaging box can better show your brand to users, and at the same time can improve their brand awareness.