The first is to organize by match types. If you have one brazil phone number list exact match and one exact match ad group, you need the exact match criteria in the exact match ad group. The biggest downside to watch out for is 'low search volume', because if your exact match didn't have enough impressions to show, and you blocked the modified broad phrase or match from showing ads, you may not get impressions for the exact match. Research, which is not your intention. The brazil phone number list second is when you have multiple ad groups that can serve for the same ad and you have a preference for the order.
For example, if you are a hosting company and these brazil phone number list ad groups contain modified broad match words: accommodation website hosting cheap website hosting ps hosting cheap vps hosting the search term cheap vps website hosting can be triggered by any of the ad groups. Therefore, you stack negative keywords to ensure that the most specific ad is displayed: the last reason is due to new google match types. If google is going to treat words the same brazil phone number list way you want to use different keywords or ads, then yes, we will start using negatives when creating campaigns and ad groups.
Next, we'll closely monitor low search volume warnings, keyword brazil phone number list impression shares, and search terms to see how those words are performing and if any adjustments need to be made based on the data. If an exact match keyword triggers a similar search term you want in your account, would you recommend adding that term as an exact match brazil phone number list to ensure you capture that traffic, or not adding it to get more data density?If the keyword has a decent volume, I'll add it. This lets me see their impression share, quality score.