Apr 09, 2022
In Welcome to the Forum
For example, if you are in the weight loss tea industry, if you define the product as meeting the needs of users who "want to be slimmer and more attractive", then the topic selection direction of your official account will be clear, and you can special email list plan any activity. Once you find a suitable theme, you know the general style when you shoot a commercial, and even the salesperson's words can be designed around "make you slimmer and more attractive". On the other hand, if you don't consider the needs of users and think that your business is very simple, it is the production and sales of slimming tea. Then, you may then focus more on the internal affairs of the company and ignore the external market. For example, how much should the cost be controlled? Are the quarterly results up to the mark? Do you need to recruit more special email list sales and advertise more? How much sales volume can the unit cost be reduced? (ps: of course, this does not mean that "focusing on the internal affairs of the company" is wrong, but it should pay more attention to the market than the company itself.) in fact, the above two diametrically opposed thinking also correspond to two types of companies: "product-oriented companies" and "demand-oriented companies". The "product-oriented company" approach fits most people's intuitions. Usually, the product department first designs and manufactures a product that it thinks is good, and then uses the cost-plus pricing method to set a price that not only covers special email list the cost but also achieves the expected profit, and then sells the product to the marketing department, who are responsible for the product. Spread out through channels and convince consumers to buy. In a "product-oriented company," the order of the marketing mix is even consistent with the 4ps.